Thanks for having me on The Business of Real Estate. Every slide I showed is broken down below.

Don't network.Become the network.

I'm Gagan Timsina, a Columbus realtor. I stopped posting listings and started running my account like a local news desk. Now the buyers and the builders come to me. Here is exactly how it works.

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@Gagan.Leads · Instagram insights Last 90 days · May 21 to Aug 18
10,035,103

views, with 0.3% of it from ads

2,425,927
accounts reached +96.2%
80.4%
of the reach was people who don't follow me
35.7K
followers, off 708 posts
5.5M
views in the last 30 days alone

Numbers straight off the professional dashboard, screenshotted in the deck I presented. I have never bought a follower and I spend almost nothing on ads.

Ella, thank you

You built The Business of Real Estate into a page agents actually pay attention to, and you handed me the mic in front of your people. That is not a small thing to hand somebody. Thank you for the invite and for running it the way you ran it.

If you found this page because of her and you're somehow not following The Business of Real Estate yet, go fix that first, then come back.

The seven things I put on the screen

In order, because the order matters. Most agents are stuck on step one and trying to fix it by working harder on step two. If you post three times a week and nothing happens, that is usually a pillar problem, not an effort problem.

  1. Pick six content pillars

    Local breaking news. Development and future growth. Neighborhood and suburb guides. Food and drink. Things to do and events. Then light real estate, capped at 20 to 25% of what you post.

    The last one is the one everybody gets wrong. Sell after you have delivered value ten times over. Every post before that is a trust deposit.

  2. Run a weekly system, not a mood

    Monday: find your articles, film three to five reels, schedule tomorrow's for 6am. Tuesday: newsletter goes out at 7am with a CTA. Wednesday: prep Thursday. Thursday: story plus behind the scenes. Friday: the weekend events post. Weekend: film.

    Trello or NotionCapCutCanva

  3. Give the attention somewhere to go

    Attention without direction is useless. Every post and every ad gets two calls to action: one at about 65% of the way through, one at the end.

  4. Catch the leads in your DMs

    Post with a comment hook ("want the list? comment FOOD below"). ManyChat auto-DMs them and asks if they're local. That syncs to Google Sheets, Airtable or your CRM through Make or n8n, which fires the email follow-up and qualifies them without you touching it.

  5. Understand which part of the funnel you're in

    Top of funnel is attention, and that's what the local content buys you. Middle is trust, which is the newsletter and the lives. Bottom is conversation, and every deal I have closed off this account started in a DM.

  6. Build the email list with local value

    Roughly half development and news updates, a quarter events, ten percent YouTube, and only a sliver of straight real estate. Aim at 500 subscribers holding a 50% open rate before you worry about anything fancier.

  7. Track the four numbers that touch money

    DMs triggered, which are your hand-raisers. Comments coming off a CTA, which tell you the hook landed. Appointments booked, which is your warm pipeline. Closed deals.

    Then reverse-engineer your last five closings and ask what the first piece of content was that they ever engaged with. That answer will change what you film next week.

Why come to me directly

Everything above is free and it is in your notes app now. The part that takes people six months on their own is the wiring underneath it, and that is what I would rather sit down and do with you.

I run it, I don't teach it

I am a licensed Columbus realtor partnered with @timsina_team, filming this week like everyone else. The dashboard above is my account, not a case study I bought.

The boring back end

The ManyChat flows, the n8n automations, the Google Sheets that hold the leads, the SOPs, and where I found my content VA for five to ten dollars an hour. This is the part nobody puts in a reel.

Doors, not just views

Ten million views got me an inbound DM from a buyer with a ten million dollar budget looking near a new manufacturing plant. Candidates for statewide office and founders follow the page. Reach in your own city is worth more than reach anywhere.

Grab a time on my calendar

Bring your market, your handle, and how often you're posting now. I'll tell you what I'd change first.

Calendar not loading? Go straight to calendly.com/gagan-gagantimsina/agent-meeting

Gagan TimsinaColumbus realtor, 10M views in 90 days
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